A few posts back you may remember that we were going to test out accepting an offer from YouTube to enable revenue sharing on our machinima videos. This offer came after we applied for the YouTube partner program for the second time.
We had some hesitation because even after repeatedly trying to contact Valve we received no replies from them about us joining the YouTube program. Well, we decided to go for it anyway, and here is what we got back from YouTube:
"Thanks for submitting your video(s) listed below for revenue sharing. Because you have not provided adequate documentation that you have the necessary rights to commercially use all the video material and music, we have disabled revenue sharing."
OK, now we sort of expected something along these lines even though we hoped for the best. But here is where the unfair practices kick in, you see, our video is actively being sponsored by the YouTube revenue sharing program over on the Machinima.com YouTube channel.
Yes, that is correct, YouTube says they cannot allow us to join the revenue sharing program on our channel because our videos cannot be verified but we have a video that has revenue sharing allowed on the Machinima.com YouTube channel.
Here it is with ads all over it. Machinima.com is allowed to make advertising revenue off the very same videos that we are not allowed to make advertising revenue on. Not to mention the hundreds of other machinima on Machinima.com YouTube channel that do not contain as much original content as ours.
This has nothing to do with Machinima.com and we are not trying to imply anything negative toward them, it is not their fault YouTube is not clear on what is going on here. Machinima.com is a great site and they have a great YouTube channel and they should be a YouTube partner. But if YouTube is going to let Machinima.com be a YouTube partner by using our videos then why won't they let us be a partner using our videos?
It is very defeating to say the least. It would be one thing if no machinima was ever allowed partner but that is clearly not the case. If we upload all our machinima to Machinima.com then ads will be placed all over them and Machinima.com will get all the revenue sharing but if we upload our machinima to our site, nothing.
Also, the YouTube response is a generic cut and paste denial because we said all the music was original and fully owned by us but they say "...necessary rights to commercially use all the video material
and music." We could not possibly have more rights to the music. It is 100% original, created and owned by us. So there is not even any indication as to what the actual problem is so we can try to fix it.
The only assumption that can be made is that Machinima.com somehow has some sort of contract with all the game companies that all the machinima on their site use and have been given full rights to use anything they want on YouTube and has supplied that evidence to YouTube.
So that concludes our YouTube partnership experiment. YouTube will not accept our machinima without some sort of written agreement from Valve (we assume) and Valve will not respond to us in any way about anything we are doing.
Doors closed.
Where to now?